More of your potential customers are using the internet to research alarm companies in their area. If you’re not keeping up with the current trends, you’re letting someone else get those customers. It can be difficult, time consuming, and expensive to maintain an online presence, but here are three free and simple tools that will help you succeed in gaining new business.
Google My Business
Being in control of your own content is extremely important. Google is still the number one search engine in the world, and the place most customers will go to find their local security company. Do you know what information Google is using for your company? It can often be inaccurate, outdated, or even misleading. When you sign up for Google My Business, you take ownership of the phone numbers, address, website, and images that appear on Google searches and Google Maps. Take control of how your business is listed, all for free, by clicking the image below.
This free application allows you, or a member of your office staff, to chat directly with customers browsing your website. Simply create an account, invite your staff as members, customize your color schemes, and add a small line of code to your website. Not only can you speak live with potential customers, Tawk.to will save all of your conversations, and comes complete with mobile apps and desktop notifications. Schedule the times you know you’ll be in the office and the times you’ll be away. Even when no one is available the customer can leave a message, all from your home page.
Most businesses create accounts on social media, then completely forget to do any updates or just simply don’t have time. No one is interested in following, or liking, a page that doesn’t have new content. Creating fresh content, every week, is your key to generating interest from potential customers. It can sometimes be a pain to remember to post something on Facebook, Twitter, and Google+, but it can be a vital part of your business! To save time, set aside one day per month where you create the content for every website using a single platform. HootSuite allows you to connect up to 3 social media pages for free. Plan ahead so you don’t fall behind and become another dead profile on social media.
Managing a business is hard enough without factoring in an online presence. Help yourself by signing up for these simple, easy-to-use, FREE tools!